A 130-year-old, well-respected Albany, N.Y., hospital, St. Peter's, experienced growing pains as it became a system comprising 25 entities. We describe a branding initiative carefully designed to identify the new health care system with the "old friend."
From the perspective of implicit egotism people should gravitate toward others who resemble them because similar others activate people's positive, automatic associations about themselves. Four archival studies and 3 experiments supported this hypothesis. Studies 1-4 showed that people are disproportionately likely to marry others whose first or last names resemble their own. Studies 5-7 provided experimental support for implicit egotism.
We investigated whether names in common promote altruistic behaviour, predicting that this would be especially so for relatively uncommon names, for surnames (which are better kinship cues than first names), and among women (who, although less willing than men to help strangers, according to prior research, are also the primary "kin keepers"). We solicited help from 2960 email addressees, with the request ostensibly coming from a same-sex person sharing both, either, or neither of the addressee's first and last names.
AIM: This study aimed to explore whether practitioners of acupuncture, chiropractic, and osteopathy use the title 'Doctor' in a way which could imply that they are registered medical practitioners, when there is no evidence that they are, and if so, whether rates differ between practice types. METHOD: Secondary data, the New Zealand Yellow pages telephone directory, were analysed for potentially misleading use of the title 'Doctor'.